Head of Marketing - Cash Loan Products (Automotive Segment)

Join WOM Finance as our Head of Marketing for Cash Loan Products in Kutai Timur, Kalimantan Timur, and lead the strategic growth of our automotive financing portfolio. In this pivotal role, you will oversee the performance analysis, sales optimization, and strategic planning for our cash loan products in the automotive segment. With a dynamic and innovative team, you'll drive marketing initiatives that enhance customer engagement and boost sales. This is an exciting opportunity to make a significant impact in the automotive financing industry.

WOM Finance is a leading financial services provider in Indonesia, known for its innovative and customer-centric approach. Located in the vibrant city of Samarinda, our team is dedicated to delivering exceptional financial solutions. As the Head of Marketing for Cash Loan Products, you will play a crucial role in shaping the future of our automotive financing portfolio. Join us and be part of a company that values growth, innovation, and excellence.

In this role, you will be responsible for developing and implementing marketing strategies that drive customer acquisition and retention. You will work closely with cross-functional teams to ensure seamless integration of marketing efforts with overall business objectives. With a focus on data-driven decision-making, you will continuously monitor and optimize marketing performance to achieve our targets.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to drive customer acquisition and retention for cash loan products in the automotive segment.
• Oversee performance analysis and sales optimization for our automotive financing portfolio.
• Lead strategic planning and market research to identify opportunities and trends in the automotive financing industry.
• Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with overall business objectives.
• Monitor and optimize marketing performance using data-driven insights and analytics tools.
• Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
• Stay updated with industry trends and best practices in automotive financing and marketing.
• Drive brand awareness and positioning for our cash loan products in the automotive segment.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 8 years of experience in marketing, with a focus on financial services or automotive financing.
• Proven track record of successfully managing marketing campaigns and driving customer acquisition.
• Strong understanding of data analysis and marketing automation tools such as Google Analytics, HubSpot, or similar.
• Excellent leadership and team management skills.
• Proficient in both English and Indonesian languages.
• Certification in marketing or financial services is a plus.
• Familiarity with the automotive industry and financial services regulations in Indonesia.

🛠️ Keahlian

Lowongan Terkait